GfK HealthCare

GfK HealthCare is a renowned healthcare market research organisation, providing excellence in research experience, innovation and thought leadership, together with the global support of the GfK Group, a company with a rich tradition and history of more than 70 years focused solely on the business of marketing research. GfK HealthCare is a leading global provider of pharmaceutical marketing research services.

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Pharma Viewpoint: potential opportunities in Emerging Economies

Julian Shepelev 50 It seems that for many leading pharmaceutical enterprises the potential and attractive benefits of the Emerging Markets is still unknown. While the North American, Western Europe and Japanese markets are dealing with the credit crunch and looking for solutions to overcome the financial crisis and face sluggish, single-digit growth, the 'new economies' are growing and getting stronger.
Pharm opportunities in Emerging Economies

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