Global Study Types
GfK Healthcare has conducted research in every major healthcare market in the works and has a global market leading position.
A full service provider of:
- Customized research, panel research and syndicated services
- Qualitative and Quantitative
- Understanding the global markets, comprehensive local market expertise
- Global and local customized business
- Outstanding Service Spectrum
Our business applications include:
- Market assessment
- Clinical trial optimisation
- Segmentation
- Positioning
- Pricing
- Modelling and Forecasting
- Message development
- Promotional and concept testing
- Brand health and tracking strategies
- Sales force and marketing effectiveness
Our Global Offer includes:
- Defining & understanding healthcare companies’ target customers’ needs
- Identifying exploitable gaps – for market segments and unmet needs
- Developing a "value proposition”, positioning and core message elements
- Leveraging the price within positioning
- Providing recommendations, pre-launch, on profit/sales maximisation
- Assisting in effective brand building
- Conducting work to assist in lifecycle planning through research driven actionable recommendations
Through the quality of our thinking and of our findings, we can help you to make a real impact on your business
Our offer to our clients includes:
- Global Experience and Expertise
We can work with you from the start of the project to after the end:
- Define the brief and beyond
- Embed recommendations into the business, allowing the Client to make more informed decision-making
Knowledge and expertise to work with you at any part of the lifecycle with all of your main stakeholders:
- Healthcare Professionals
- Patients
- Market Access/Payers
- Hospital Doctors
- GPS
- Payers
- Providers
- Clinical Opinion Leaders
- Hospital Nurses
- Dieticians
- Practice Nurses
- Healthcare Organisations
- Vets
- Sales Rep
- Healthcare Consumers
- Patients
- Pharmacists
- Dentists
- Opticians
- Policy Makers
