News & Articles
Qualifying the Market in an Online World
In a recent interview with PharmaPhorum, Vishal Jhanjee, director, GfK HealthCare, shared his thoughts on how digital is shaping the healthcare research space, providing insights into how online qualitative research can best be utilized. In addition, he elaborated on some of the opportunities and pitfalls of online studies and finally, touched on where healthcare research may be heading in the future.
Measuring digital marketing performance within the Pharmaceutical market
Is your web presence tailored to your customers’ needs? Digital marketing strategies are a relatively new phenomenon for pharmaceutical companies. Vishal Jhanjee outlines the key areas that Pharmaceutical marketers should be measuring, to ensure they gain maximum impact from their online presence.
How do you measure your sales team’s performance?
Pharmaceutical companies are being challenged to do more with less. Economic downturn has meant downsizing of sales forces and physicians having less time to spend with pharmaceutical sales representatives. This means your sales team's effective performance is more important than ever... so how do you measure that?
