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RepInsight

• RepInsight is conducted using IVR (Interactive Voice Response) technology by means of an automated questionnaire in which the physician answers a set of questions asked by a pre-recorded voice
• All questions are either answered by the physician using their own words by simply speaking into the telephone; or by telephone keypad activation with all responses being automatically recorded It can be used for message tracking of your key products, message tracking of competitor products, early warning system to detect competitors’ strategies, evaluation of Rep/message performance and continuous tracking of messages
• We report using the exact terminology used by physicians
• You can find out reasons behind physicians’ opinions
• No interviewer bias, physicians’ own words provides better insight into their perceptions
• Quarterly, half yearly and annual subscription periods
• Weekly verbatims provided along with a monthly report

Syndicated/Omnibus/Panel Research