In which areas of research do we specialise?
GfK HealthCare is a leading global provider of pharmaceutical and medical market research services.
- Market assessment and landscaping
- Global new product development
- Post-launch positioning and monitoring
- Message & promotional testing and campaign evaluation
- Sales force & marketing effectiveness
- Branding, brand equity, positioning and tracking
- Segmentation, conjoint, modelling and forecasting
- Market Access & Payers
- Secondary and desk research and integrated analysis
Expertise in all main therapy areas: from diabetes, oncology, CNS, respiratory, rheumatology, ophthalmology and vision correction, to gastro-intestinal disorders, cardiovascular and infectious diseases – our expertise is gained from within the supplier environment and from within the industry.
Stakeholder management: from Government, Budget holders and Payers, Advisers, Hospital administrators, Primary care physicians, Hospital-based specialists, Opinion leaders, Pharmacists and Retailers, to Nurses, Caregivers, Paramedics and Patients.
