Who are we, what do we do?
GfK HealthCare conducts research in every major healthcare market in the world and has a market-leading position. We have true global reach with offices worldwide, each linking within an international network whilst operating its own localised custom business.
We have coverage in over 90 countries worldwide, supported by a network of 67 local country offices and over 7,000 staff.
We offer:
- Full service quantitative and qualitative custom primary market research
- Syndicated, field & tab and omnibus services
- Desk research and secondary data
- A specialist Market Access and P&R practice
Our offer includes:
- Defining and understanding healthcare companies’ target customers’ needs
- Identifying exploitable gaps – for market segments and unmet needs
- Developing a ‘value proposition’, positioning and core message elements
- Leveraging the price within positioning
- Providing recommendations, pre-launch, on profit/sales maximisation
- Assisting in effective brand building
- Conducting work to assist in lifecycle planning through research-driven, actionable recommendations
Through the quality of our thinking and our findings, we can help you to make a real impact on your business. We can work with you from start to finish: from defining the brief to helping embed recommendations into the business and allowing you to make the most informed decision-making. We have the knowledge and expertise to work with you at any stage of the lifecycle and with all of your main stakeholders.
