GfK NOP Media

GfK NOP Media offers a comprehensive range of media research services to deliver innovative, technology-driven research solutions to media owners, content providers, agencies and advertisers.



GfK NOP Media helps its clients to seize the opportunities spawned by the evolving media landscape to:

Understand and expand their audiences
Demonstrate value to advertisers
Maximize return on advertising investments
Reinforce leadership in consumer and business markets.

GfK NOP Media provides the expertise, the vision and the specialized research capabilities to help its clients advance their market position and meet all their marketing challenges with a diversified portfolio of services.

We bring a consumer-centric focus to media measurement and understanding without compromise of quality. Drawing on our leading position in traditional media measurement, together with GfK's innovative electronic measurement technologies, we provide clients with precise and accurate information on the size and profile of the audience to all media. This includes:

Measuring the population's exposure to communication strategies across all media and measuring the effect of media exposure on consumer behaviour, attitudes and purchase intentions.
Delivering an integrated service to clients, embracing media consumption and purchase behaviour, in combination with GfK's well-established consumer panels and media and entertainment hardware retail sales databases.