Social Research
Consultation on the Food Standards Agency panel's draft report on infant formula and follow-on formula
GfK NOP Social Research recently carried out research into the regulations on baby milk advertising. For the full research report, as well as the report of the Food Standards Agency’s independent review panel, please click here.
The first major survey of attitudes towards age, disability, gender, race, religion or belief and sexual orientation in Wales
In December 2007, the newly formed Equality and Human Rights Commission commissioned GfK NOP to research changing attitudes towards discrimination, equality, human rights and living with each other in Wales. The survey reveals a fascinating snapshot of Wales today.
Click here to find out more.
Slot machine gamblers
On behalf of The Gambling Commission, GfK NOP and academics at Nottingham Trent University, conducted a qualitative study of machine gamblers. The research explored four aspects of gambling with participants:
- Gamblers’ play patterns, behaviours, and motivations to gamble on machines and other gambling activities.
- Use and views of gaming machine features such as speed of play, size of stake and prize. How players access gaming machines and the importance of the gambling venue and environment.
- Players’ views on and use of a range of social responsibility measures.
Click here to find out more.
Stay Connected
Out and about
The Carbon Committee
The GfK NOP Carbon Committee comprises 40 staff and is tasked with reviewing, and where possible reducing, energy use across the various business areas and GfK UK sites, as well as developing and promoting new energy saving ideas. Each year the Ludgate House site in London joins forces with other tenants in the building to take part in the Chartered Institute of Building Services Engineer’s Carbon Off Campaign which seeks to cut carbon emissions in British business premises over a 100 day period and beyond.
Click here to read more.
Josephine Hansom and Alison Palmer at ESOMAR Online
Josephine Hansom and Alison Palmer presented at the ESOMAR Online Conference in Chicago in October. The paper they presented (Bloggers as research partners) posed questions to the research industry about the application and use of blogging data. They also explored the identity of the individual behind the blog. To find out more, click here.