Social Research

Comms, Image & Branding Comms, Image
& Branding

Criminal Justice & Policing Criminal Justice & Policing

Education, Learning & Skills Education, Learning & Skills

Employment Employment

Equality & Diversity Equality & Diversity

Health Health

Housing & Regeneration Housing & Regeneration

Local Government Local Government

Polling & Public Opinion Polling & Public Opinion

Transport Transport

Wales Wales

Scotland Scotland

Socialevent192

Emerging Technology and the Digital Experience

GfK NOP Social Research held its first (and very successful) breakfast seminar on Tuesday 23 November.

Meeting over croissants and coffee the Social Research team, along with colleagues from Business and Technology and Marketing Sciences presented to 15 clients on the topic of ‘Emerging Technology and the Digital Experience’.

Nick Moon (Managing Director, Social Research) opened the event with a discussion of the possibilities that ever-developing technologies offer to the world of social research in terms of increased participant interaction, new modes of data collection and the use of measurement and tagging technologies.

Case studies of some of the recent, and on-going, work done here at GfK NOP provided examples for the current and potential uses of these technologies:

  • Ryan Garner (Research Manager, Business & Technology) discussed the use of web mining of online material as a way of getting greater insight into consumer attitudes and behaviors
  • Corrine Moy (Global Director, Marketing Sciences) spoke about the issues to be considered in migrating surveys online, drawing on the experiences of the FRS
  • Amrita Sood (Director, Qualitative Social Research) used a number of case studies to outline the benefits of using online qualitative research methods and socialised panels

The presentations sparked a lively debate about the merits of mixed-mode studies and the possible modal effects of conducting online research.

For more information or to request a set of the presentation slides please email Cynthia Callender.

If you are interested in finding out about future events run by GfK NOP Social Research, or in joining the mailing list for our newsletter, please email Cynthia Callender with your details.
Socialevent192
Bookmark and Share

Stay Connected

Published Research

Department for Work and Pensions: Health and Well-being at Work - Surveys of Employees and Employers

Department for Work and Pensions: Customer research into the benefits and likely uptake of Automated Service Delivery (Job Seekers Alllowance)

Out and About

Nick Moon GfK NOP Nick Moon, MD of GfK NOP Social Research, recently took part in a debate at the Palace of Westminster where he proposed the motion ‘Research is always more democratic than elections’. Alongside Penny Young (NatCen), Nick and Penny argued that current elections fail to meet the standards of a true democracy by being disproportional, too simplistic, and too infrequent, and that research allowed people to express their true, complex, opinions.  Vernon Bogdanor (Kings College) and Nick Yarder (Westminster City Council) argued that there was more to democracy than simply following the public will.

After lively contributions from the capacity audience the motion was (perhaps not surprisingly) defeated.

For more information on the arguments posited by both sides of the debate please visit the website where you will find a full write up of the event which was sponsored by the Market Research Society.

Out and About

Abseil 15-5-11 1

On the 15th May 2011 Tim Buchanan, Research Director within GfK NOP Social Research, abseiled down the side of Guy’s Tower in London to raise money for the Market Research Benevolent Association (MRBA). The  MRBA is the market research industry's independent, registered charity who provide financial assistance to people who work or who have worked in our industry in times of illness, injury, bereavement, carer responsibility or other personal problem. For more information please visit www.mrba.org.uk for more information.