‘Connected Life’ – Insights into our Connected Lives

We all know that the internet has become an integral part of our lives and the way that we access it and what we use it for has evolved enormously.

 

• An increasing number of devices are internet enabled, giving consumers multiple ways to access the internet
• Increased accessibility to wireless and mobile broadband will continue to change the way that the internet is used both inside and outside the home
• The internet is becoming the key entertainment and communications platform
• Several newer online brands are fast gaining ground and market share on well established brands
• Consumers are becoming much more sophisticated in the way they access and use the internet

As an industry we need to understand and monitor the changing market landscape – we need a new way of understanding the consumer’s Connected Life.

What is ‘Connected Life’?

Connected Life is an international online study designed to measure the multi-faceted ways that we access and use the internet today. The study aims to establish:

• What are the devices and connectivity combinations being used to access the internet?
• What are the drivers of internet usage?
• Where are consumers using the internet?
• What are the most popular online brands?
• How is content being consumed?
• Who is the ‘connected’ consumer?

Countries covered: UK, France, Germany, US, China