Digital Entertainment Study
Running in parallel with the Internet User Profile Study since 2005, the Digital Entertainment Study explores how consumers use digital entertainment, focusing on video, music and gaming. Areas covered by the study include:
- Market segmentation by attitude to digital entertainment
- Likely take up of new products and services – IPTV, media hubs, VOIP
- Impact on traditional entertainment patterns
- Attitudes to traditional and new TV service providers
- Shape of digital music market including attitudes to and usage of ‘free’ download sites
