Technology
With over 300 technology researchers and analysts working across GfK’s Custom Research Group - stretching from London to San Francisco, from Moscow to Beijing, from Brazil to Sydney - we help the world’s leading technology, mobile, consumer electronics, entertainment and content providers identify new and sustainable business opportunities.
Our success is built around four key factors:
- A deep understanding of the dynamic technology category, with a global network of local experts for you to tap into.
- Continuous investment in innovation and R&D - developing new tools and techniques, that help you get closer to your customers.
- Commercially focused account teams that work with you and your stakeholders to build the business case for new opportunities and investments.
- An emphasis on building long-term client relationships and on continuous improvement.
Check out our thinking for the latest trends and opinions or else;
- Sign-up to TechTalk, our international magazine bringing together news, trends and expert opinion from across GfK’s global network of technology specialists.
- View our latest posts by visiting the TechTalk blog.