Your Sector/Technology/TechTalk: our international technology magazine
February 9, 2012, 13:26
http://www.gfk.com/customresearch-uk/htdocs/sectors/technology/techtalk/index.en.html
TechTalk, GfK’s international technology magazine
Current Edition - November 2011
The UX Edition of TechTalk, looks at Switching your Digital Ecosystem, Discoverability, Gamification, the future for recommendation models and much more.
Click on the magazine cover to visit the UX Edition of TechTalk.
Past Editions
July 2011
The Cloud Computing Edition of TechTalk, our lead story tackles the topic of B2B cloud computing through a survey in six markets (US, UK, Germany, Brazil, China and India) and looks at the drivers and barriers for adoption from a decision maker’s perspective. Click the magazine cover to visit the interactive magazine.
May 2011
Mobile payments: The importance of trust and familiarity and the need for co-operation. Mobile payments and the level of trust consumers place in the different types of organisations executing mobile money transactions. Click the magazine cover to download a PDF or visit the interactive magazine.
December 2010
The smartphone market is there to be won
Ryan Garner explores the 'mobile ecosystem' and how in 2011 this will be critical to driving loyalty and re-purchase. To receive the full December 2010 edition contact TechTalkinfo@gfk.com.
Download December 2010 contents page.
July 2010
Colin Strong, MD of GfK Business & Technology, discusses Segmenting the mobile market and how to create a discriminating and actionable segmentation for the fast moving mobile solutions market. To receive the full July 2010 edition contact TechTalkinfo@gfk.com. Download July 2010 contents page.
Copies of Past Editions
For copies of past editions of GfK TechTalk simply contact TechTalkinfo@gfk.com
More information
Colin StrongGfK TechTalk Sign up
TechTalk, GfK’s international technology magazine, brings together news, trends and expert opinion from across GfK’s global network of technology specialists. Whether you are a marketing director, working in an insight team, in an agency or even a journalist, TechTalk will keep you up-to-date with the issues that matter.
Sign-Up to receive future editions of TechTalk.
TechTalk Blog
Bringing you the consumer voice on debates, trends and developments in the technology industry
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