Mobile broadband set for strong growth
in 2008
Mobile broadband is set for strong growth in 2008 with almost one third of contract mobile phone owners stating they would be "very” or "somewhat” likely to take it up in the next 12 months.

Mobile Phone Recycling Still in its Infancy
Only 1 in 4 plan to recycle their mobiles in the UK – but this is far higher than other EU countries.

Sign up here for the latest data on Mobile advertising…
GfK Technology is conducting research among consumers on mobile advertising, with a view to understanding the current levels of exposure to mobile advertising and to start to estimate the effectiveness of its different forms.

GfK launches new ‘mobile gamers’ panel, reflecting growth expected from the mobile phone gaming market.
The UK mobile gaming market is showing growth with a 12% increase in games purchased via mobile phones over the course of 2007 according to data collected from GfK's Consumer Panel.

The BT Corporate panel; a new collaborative model for B2B research. 
Read a summary of our joint paper with BT, which won the MRS Business Effectiveness Award last year. The judges called it ‘’A superb example of how to apply new thinking to B2B research…

Gender-orientated design: does it work?
Simon Pulman Jones, European Director of Observation and Ethnography, explains his views on whether gender-orientated design has a place in the mobile phone design tool box.

What is ‘Insight’?
Everyone agrees that insight is valuable, but too often it is not effectively used. Part of the reason for this is that ‘insight’ is a fuzzy word. As an industry, we’ve failed to nail down the precise meaning, so it’s much harder to know when insight has been truly delivered.