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Consumers and mobile marketingA high proportion of consumers are experiencing marketing via their mobile phone, according to recent research conducted by GfK Technology in the UK, India and the US.
Ethical pressure on tech sector to growA recent GfK NOP survey found that consumers have become more sceptical of companies’ claims of ethical behaviour, in spite of the focus businesses have put on pushing their environmental and fair trade credentials.
High interest in new iPhone.The new iPhone has captured the attention of many with one in five mobile owners saying they would be interested in purchasing the new handset on one of the new handset / tariff packages within the next 6 months.
Growing opportunities for mobile surveys The market conditions are increasingly attractive for undertaking surveys by mobile phones. Internet-capable handsets and flat rate data tariffs have generated more widespread use of mobile internet services with nearly 30% of UK consumers accessing mobile internet on their handsets in the last 3 months.
Insight is fine – but how do you make it effective?Why every Marketing Insight team should be focusing as much on developing its own performance as on improving the customer experience.
Driving business through retail outlets
Retail outlets for technology products have continued to perform strongly against online channels, as well as playing an important complementary role to other sales channels. Our research delves into the ROI of retail strategies and identifies ways in which brands can increase their share of spend within the retail environment.
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Richard Morland.