The current issue of TechTalk is shown below; simply click on the story headline to view the full article.
Environment + vfm = Here to stay?Well over half of UK consumers say "energy efficiency” is one of the most important aspects when choosing what technology product to buy. That’s double the number of those citing "brand or make”.
Your face says it allGfK has recently announced a powerful new development that we are hoping to deploy in tech markets - automated systems to analyse consumers' facial emotions.
Mobile technology for research innovation
GfK Technology has been developing a wide range of ways in which technology can be used to generate completely new ways of conducting research. Some of the latest highlights include...
Converting research findings to ROI messages
One of the big issues facing clients is the need to present insights to show real commercial punch and ability to drive change. Important results may never reach senior management, if they lack commercial application.
Reflecting the rise of the specialist consumer
More than ever, organisations need to focus on their target audiences to promote their product or service effectively. So how do you target an unpredictable and changing market on a tight research budget?
TechTest is back ‘home’
After a successful launch in the UK, US and Germany (with more markets following), TechTest Mobile now turns to the ‘Home’ market, looking at broadband, consumer electronics and home entertainment.
More Information
Richard Morland
Business Development Director
+44 (0) 20 7890 9811
richard.morland@gfk.com