3DTV, Smartphone sales, Global online brands, Mobile advertising

Keeping it simple – a growing trend?
The majority of consumers value the overall experience that they have with a product/service over the need to have the latest technology or functionality. We discuss a growing trend towards simplifying and optimising new product offerings to win new customers

Generating better insight from your customers’ on-site journey
How can you obtain a clear link between the behavioural data provided by web analytics companies and the deeper insight provided by survey data. And how can this be used to determine what was purchased, how much was spent and how much potential revenue was lost?

Methods
TechTest - Category Specific Concept Testing
GfK Technology has developed a new concept testing service specifically for the technology category. We explain how it works and what it can deliver

Also inside:

• How effective are mobile phone surveys?
• Demonstrating ROI on research projects
• Case stories
• Inside GfK Technology