Mobile technology for research innovation
GfK Technology has been developing a wide range of ways in which technology can be used to generate completely new ways of conducting research. Some of the latest highlights include:
- MobiTest: We are now conducting surveys over mobile phones in 32 markets worldwide; we have done extensive testing to ensure our surveys are able to work on the vast majority of handsets in these markets. We are able to execute surveys with complex routing, custom formats, show stimulus materials etc.
- MobiAd: We are currently working on trials to test mobile advertising reach and recognition; our tracking software sitting on mobile phones allows us to track which mobile advertising the consumer has been exposed to, against what they remember; we will also be showing consumers stimulus of advertising to test recognition of mobile advertising and assess the impact that these executions are having.
More Information
Richard Morland
Business Development Director
+44 (0) 20 7890 9811
richard.morland@gfk.com