Reflecting the rise of the specialist consumer
More than ever, organisations need to be able to focus on their target audiences to promote their product or service correctly. So how do you target an unpredictable and changing market on a tight research budget? Our new qualitative newsletter, Catalyst, argues that success is more likely by not just targeting the most socially elevated group, but by targeting the group with the right mindset.
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Richard Morland
Business Development Director
+44 (0) 20 7890 9811
richard.morland@gfk.com