GfK TechTest – Technology Concept Testing Tool
- Are you tired of having to measure your new concepts against FMCG products?
- Do you need a single vehicle that can test and benchmark your ideas against others in the technology space?
- Are you under increasing pressure to provide quick and effective feedback to help support launch decisions?
If so, GfK's technology concept development tool, TechTest, can help you.
What is TechTest?
TechTest is an online concept development tool offering a quick and flexible way to test and benchmark technology related concepts and offerings.
Applications
TechTest can help you to:
- understand how well a new concept or a new offering is likely to perform if released on to the market
- benchmark each concept in the context of similar technology propositions to aid a go/no-go decision
- determine optimal launch price
- support product positioning
Concepts covered
Some of the concepts we have tested so far include:
- Hardware (eg PC/Laptop/Tablet, eReader, Game Consoles, Mobile Devices)
- Entertainment (eg HD movies on demand, Streaming Music, Internet on TV)
- Mobile Content (eg Mapping, Augmented Reality, Messaging, Entertainment, Information)
- Tariffs and billing (eg Broadband, Mobile Tariffs, 3G Dongles)
- Reward schemes
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Benefits
- Technology category specific
- Single vehicle for testing new concepts and offers
- Helps streamline NPD process
- Supports ‘Go-to-market‘ activities
- Quick, flexible and low client involvement
- Cost efficient
Colin Strong