Brand Strategy and Marketing Effectiveness
Projects that we have recently completed include:
Digital Household Segmentation
A study to create a truly original segmentation based on the decision-making process for and the usage of communications and digital products/services within households (Management Consultant, Global Study)
Marketing Strategy Development (Multi-Play Services)
A study to support our client’s planning, marketing & implementation strategies for roll-out of quadruple play services (Technology Provider, European Study)
Mobile Consumer Segmentation
A study to help bring to life and increase the actionability of our client’s consumer segments (Mobile Phone Operator, UK Study)
Brand Health
A study to profile this organisation’s brand health across a variety of countries in Western and Eastern Europe (Technology Provider, European Study)
Brand Re-positioning
A study to help this traditionally B2B-focused company move into the consumer space for converged products/services (including segmentation identification). (Networking Company, Global Study)
Messaging
A study to generate rich understanding of broad consumer technology needs and to identify marketing messages that would resonate with them (Technology Provider, European Study)
Sponsorship Strategy Review
A study to review our client’s sponsorship and media strategy (Mobile Device Maker, Global Study)
Business Research
Segment Profiling
A study to identify and profile segments based on networking environments, purchasing behaviour and product needs within large companies to support the development of a new generation of networking products/services (Networking Company, European Study)
Technology Adoption amongst SMBs (Segmentation)
A study to develop a behavioural segmentation of small and medium sized businesses based on their attitudes to technology (Technology Provider, European Study)
Brand Tracking
A study for a technology provider to evaluate its brand strength and positioning vis-à-vis competitor brands in relation to business mobile solutions and to develop appropriate marketing strategies to grow its market share (Mobile Device Maker, Global Study)
Evaluating Brand Equity & Positioning
A study to help this major technology provider bring its brand up-to-date, shifting emphasis from its traditional capabilities and re-positioning the brand to be more relevant in a rapidly changing market (Technology Provider, UK Study)
Advertising Evaluation and Advice
A study evaluating our client’s TV and print advertising across Europe, at both the brand and product level (Global Technology Player, European Study)
