Innovation and Opportunity
Projects that we have recently completed:
Consumer Research
Understanding Digital Lifestyles
A study to understand consumer attitudes, adoption and usage of digitised products/services (Consumer Electronic Company, Global Study)
Testing a new IPTV Service
A study to test and recommend improvements for a new IPTV service prior to launch (Telecoms Provider, UK)
Uptake of Mobile Applications
A study to investigate drivers and barriers to the uptake of mobile applications (Mobile Operator, European Study)
Digital Convergence Opportunities
A project to size the opportunity for a variety of converged offerings (Mobile Operator, European Study)
New Portfolio Assessment Digital Photography
A study to identify how consumers use and share digital images and to concept test a new portfolio (Technology Provider, Global Study)
Reducing Customer Churn
A study to help identify why consumers choose, stay and leave their mobile operator provider (Mobile Device Maker, Global Study)
Business Research
The Opportunity for Software as a Service
A study to examine the potential opportunity for Software as a Service (SaaS) within a variety of industry sectors (Technology Provider, European Study)
Understanding Corporate Networking Environments
A study to understand corporate networking environments, purchasing behaviour and product needs (Technology Provider, European Study)
Unified Communications
A study among existing adopters of unified communications solutions to understand key drivers and pain points leading to the adoption of such solutions and the impact they have on internal business processes (Networking Provider, European Study)
Enterprise Managed Services
A study to estimate demand for specific managed and professional services within European enterprises (Technology Provider, European Study)
Enterprise Market for Voice & Data Products
A study to measure market size & network shares in the Enterprise market for voice & data products (Technology Provider, European Study)
Enterprise Decision - Making for MFPs
A study to validate understanding of the purchase-decision making process for LaserJets, Laser Multifunction Products (MFPs) and printing related services (Technology Provider, European Study)
Mobile CRM Solutions (SMEs)
A study to understand the potential market for mobile CRM solutions amongst European SMEs (Mobile Operator, European Study)
