• Digital
  • Purchase Journeys
  • Communications Optimisation
  • Experience Optimisation
  • Connected Devices
• Your Products
• Your Brand & Communications
• Your Channels
• Your Customers
• Your Stakeholders

Connected Devices

Consumers are increasingly using multiple devices to access the internet. Smartphone ownership continues to grow and is becoming a complementary platform for digital services alongside traditional fixed PCs. In some instances and for growing proportion of purchases, smartphones are the leading digital device. 

GfK ConnectedLIfe.dx is a global study launched to measure cross device usage. We are building panels of smartphone owners across four major markets: UK, US, China and Germany. By combining online mobile and PC behavioural data with attitudinal metrics, GfK can provide powerful insights that will help businesses optimise:

• user experience by understanding mobile device usage alongside with PC base online usage
• usage of applications, devices or network facilities on smartphones
• marketing strategies by leveraging mobile and fixed web usage insights
• cross  device online presence

Recent research: Consumers' internet behaviour digitally tracked using GfK's ConnectedLife.dx.