• Digital
  • Purchase Journeys
  • Communications Optimisation
  • Experience Optimisation
  • Connected Devices
• Your Products
• Your Brand & Communications
• Your Channels
• Your Customers
• Your Stakeholders

GfK Digital Market Intelligence

Own the digital future

The internet has changed consumers’ lives across the globe. The explosion of connected devices mean consumers can now access the internet from almost anywhere and use it for just about anything.  Digital is changing the way consumers communicate, gather information, purchase products and services, and engage with brands.

So what does this mean for you?  It is critical for businesses to understand:

1. The role of digital in consumers’ lives and the impact on brands
2. The opportunities (and threats) that digital presents  for brands
3. How to effectively integrate digital with offline strategies

GfK’s Digital Market Intelligence (DMI) Team helps brands address these challenges. We have designed our portfolio of research services around the consumer touch points our clients want to evaluate including:  Consumer Purchase Journeys; Effectiveness of Communication campaigns; Website Evaluation and Multiple device usage

Why GfK DMI?

• Partner with leading technology and digital brands
• We are a specialist team that draws together digital market and technology expertise
• We offer best in class digital research technology , empowered by nurago
• Unique research solutions combining behavioural, observed and attitudinal data
• 360° view understanding of consumers in traditional and digital environments
• We build on our custom offerings  and vertical industry focus