Purchase Journeys
The number of touch points that consumers now have with their favourite brand is vast. For example, a typical purchase journey for a product or service will involve a combination of online and offline brand interactions. We also know that consumers are becoming increasingly savvy at integrating the benefits of digital services with traditional channels.
GfK’s PurchaseJourney.dx research solution provides brands with a 360 degree understanding of consumers’ purchase journeys. By combining actual observed and online data with attitudes about your products or brand, GfK’s DMI Team helps you to:
- Uncover the end-to-end purchase journey for your product, service or brand
- Identify influential brand touch points
- Optimise marketing communication decisions of all types, including media placement
- Identify key category, complementary and competing websites/ sources
- Optimise customer conversion and retention
GfK’s PurchaseJourney.dx delivers all of the above with the competitive context in mind
