Brand and Communications
At GfK NOP we can help you manage your brand identity, optimise your brand positioning, track your brand success, measure your marketing effectiveness and help you develop the right integrated strategy.
Our brand and communication philosophy is based around three key areas of thought:
- Brand strength can only be evaluated from the consumer point of view
- It is important to go beyond mass media to understand the impact of all touch points on the brand/consumer relationship, to gain a holistic understanding of the brand experience
- Brands need to satisfy consumer needs at both a functional and an emotive level – clever emotional positioning allows brand to build a strong relationship with their consumer
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Our Thinking
Take a look at some examples of the work we have conducted around Branding and Marketing Effectiveness, Communications and Brand Positioning in our library of case studies and points of view.