Consumer Trends
Successful companies earn their competitive advantage by understanding and anticipating changing consumer needs and then using that insight throughout their business, to develop new and exciting products, reposition their brands, develop appropriate regional and global strategies and create effective, compelling and exciting marketing communications campaigns.
GfK Roper Consulting uses its unique mine of consumer attitudinal and behavioural data, alongside analytical expertise and communicative flair. We help our clients to turn insight into inspiration and foresight into advantage worldwide, with a suite of consumer trends and insight services that is second to none.
TrendKey 3.1 | 2012
Introducing TrendKey 3.1™ the global consumer trends framework from GfK Roper Consulting. To see a large version of the video click here
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Our Thinking
Take a look at some examples of the work we have conducted in our library of case studies and points of view.
Anna Dunn Consumer Trends