See the future

We don’t believe innovation has to depend upon unpredictable flashes of inspiration. The most robust platforms for brand and company growth are based on rigorous and structured analysis of four fundamental knowledge areas.

  

The impact of global consumer trends
GfK Roper Consulting provides a wealth of inspiration to drive innovations that resonate with significant consumer trends that have been tracked across global markets since 1997. It also allows us to tie back newly identified innovation opportunity areas to the global trends that they address, and generate detailed profiles of market opportunity.

How product and service categories are evolving
Through GfK Innovation Tree® - a unique, structured analysis of how product benefits evolve within product categories - we uncover innovation patterns and predict how customer needs will evolve. By combining category innovation patterns with structured models of customer needs we are able to identify Innovation Paths that companies can take towards truly differentiating innovation. And by using GfK’s wide range of sector-specific market data sets we are able to map the evolution of benefits within a product or service category to actual market performance. (GfK Financial Research Study; GfK Retail & Technology)

How products and services fit into people’s lives
We explore how customers engage with and experience products and services in their everyday lives from multiple perspectives, using ethnography, semiotics  and a spectrum of web 2.0 social media tools. Then we develop Experience Models and Frameworks  that uncover the underlying structure of customers’ product and service experiences, opening up opportunities to support, enhance and change those experiences through truly customer-centred innovations. 

The business context for innovation
We recognise that company growth through successful innovation depends upon making the most effective possible use of the organisation’s resources and competitive positioning. Our beyond  insight consulting service helps ensure that innovation efforts are calibrated to a company’s key business strategies, are aligned with its capabilities, and can be driven through to successful implementation.