Influentials

GfK Roper Consulting has been tracking INFLUENTIAL Americans since the 1970s and Global Influentials worldwide since 2003. As well as being more likely to make recommendations to others in a host of product categories, our data show that these consumers are often ahead of the curve in terms of adopting new technologies or behaviours, thereby providing a "window to the future”.  

Our work in this area also gives us an unparalleled insight into the increasingly important area of word of mouth and viral marketing, with online review and social networking sites extending their reach further than ever before. 

By helping you connect with the consumers who create demand in your category, GfK Roper Consulting’s Global Influentials segmentation helps you keep pace with what’s next in markets around the world so you can outpace the competition.