Mood of the World

Mood of the World can help you identify emerging opportunities and appropriate marketing strategies to grow your business, based on consumer confidence and expectations for the future, coping strategies, personal concerns, the impact of the downturn on household finances and employment and splurges, indulgences and spending cutbacks.

The report also includes an update of our proprietary Consumer Recession Index, which helps pinpoint the approach to take in different markets to address consumer concerns and reactions to economic conditions.

In addition, GfK Roper Consulting’s consumer trends experts can work with your organisation to help you interpret what the findings mean for your business, category or brand through our customised on-site workshops tailored to meet your specific needs.