TrendKey
TrendKey is an inspiring yet practical and actionable consumer trends framework that allows clients in all sectors to turn consumer insight into competitive advantage. New and updated for 2011, TrendKey provides marketers with a robust trends toolkit centered around 12 global attitudinal and behavioural consumer trends and key global drivers.
The product is rooted in the unparalleled breadth and depth of data gathered by the Roper Reports Worldwide (RRW) annual quantitative study of 30,000+ consumers, with each of our twelve trends being monitored via a number of attitudinal and behavioural indicators.
Recognising the existence of certain trends is just the beginning. After that come all kinds of questions – how big is the trend and how is it evolving? Which consumers is it affecting most? What effects does it have on the kind of products or services I should launch or the approach I should take to advertising or brand positioning? It is these questions that TrendKey is designed to help answer.
Our Thinking
GfK Roper Consulting TrendKey 3.0; framework for turning trend insight into competitive advantage.
More Information
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