ValueScope

Offered exclusively by GfK Roper Consulting, and the result of extensive ongoing research and development, the ValueScope system is based on a set of over 50 discrete values that transcend nationality and can be found in every culture around the world.

Through a rigorous multivariate approach, Valuescope identifies seven distinct values-based types of people present in every culture - each offering significant implications for consumer lifestyles, perceptions and purchasing decisions.

GfK Roper Consulting’s ValueScope model provides you with a groundbreaking tool for identifying new market opportunities, creating effective strategies and aligning brands for long-term competitive advantage.